Fashism, a social shopping site and mobile application, has gained a following for letting its users get instantaneous feedback from fellow fashionistas on ensembles and clothing items they want to purchase.

On Friday, the New York-based company announced it came into a little cash to help fuel the company. Fashism, which has been self-funded until now, raised around $1 million in a Series A round of venture financing.

For the funding, however, the company sought out investors beyond the traditional financier circuit.

Ashton Kutcher, a well-known actor and former model who has gained credibility in the technology community for his social media mastery and keen investments, led the round for the start-up.

His wife, actress Demi Moore along with fashion critic and Project Runway judge Nina Garcia, also participated. Highline Venture Partners and SV Angel, managed by noted Silicon Valley investor Ron Conway, also contributed to the funding.

We are totally honored and thrilled to have not only a great group of investors, but a kick-ass team and community full of Fashists! Thanks to everyone for all the support!