Bellaga, a new marketplace for indie fashion, launched this week at the New York Tech Meetup.

The design is clean, the photography edgy and the clothes are cool. Most of the price points seem a little rich for my blood, but I shop at Payless, so whatevs. I’m all for more ways to see collections from up and coming designers, so bring it on guys.

Also, looks like they are having a launch party tonight in NYC. You can RSVP here.